BT, Sky pay less to maintain stranglehold on English football

BT, Sky pay less to maintain stranglehold on English football

Two of the seven packages for the three seasons from 2019 to 2022 are still available, with a move for rights by a new entrant like Amazon or Facebook yet to materialise.

The Premier League still has two packages with a combined 40 matchday broadcasts remaining to be sold.

The value of the rights so far sold is £4.5BN ($6.2BN) with two packages to go, meaning that it is likely to outstrip the previous deal, which came in at £5.1BN (US$7.1BN), but there has not been the inflation that was somewhat expected. Its four packs of rights total 128 games a season, up from 126 matches now.

The as-yet-unsold packages (F & G) essentially allow broadcasters the opportunity to show every game across four match nights. The Times noted in its coverage of the news that the price paid for the five packages totalling 160 matches is just under £700 million short of the £5.136 billion total achieved three years ago for 168 games.

BT Sport have won the rights to one package which will comprise of 32 games which are the fixtures which take place at 12.30 on Saturdays.

"What's more, attendances and interest in the non-league game would benefit as Premier League fans look more local to get their football fix while their own clubs sit out part of the winter". This new deal therefore represents a reduction of £199m per year and a 16% cost reduction per game to £9.3m.


The present deal, which began in 2015 and runs to 2019, was worth GBP5.14 billion.

It will, though, have the rights to 128 matches, two more than under the current deal, and has bought every weekend "first pick" of matches and the most coveted kick-off times.

Still up for grabs are packages F and G, which consist of 20 matches from one Bank Holiday and one midweek fixture programme, and 20 matches from two midweek fixture programmes respectively.

That has not proved to be the case, though, and BT said it "will continue to engage with the Premier League regarding the remaining rights".

Sky's United Kingdom chief executive Stephen van Rooyen was also pleased with the deal, with the company spending 16% less per game than in its current package. "Our disciplined approach means we continue to have the flexibility to invest in each of these areas as we choose, underlining our position as Europe's largest investor in content".

BT stressed that it, too, had remained "financially disciplined" during the latest sales process, adding that it 'remains in a strong position to make a return on this investment through subscription, wholesale, commercial and advertising revenues, especially following the acquisition of EE, which more than doubled BT's customer base'.

Related Articles

  • S&P 500, Dow confirm correction as stocks sink again

    S&P 500, Dow confirm correction as stocks sink again

    The S&P 500 last confirmed a correction in January 2016, when it fell 13.3 percent amid concerns about a slump in oil prices. But they're going up now at a time when anxiety about the monetary policy is obviously on the rise.
    Nation mourns death of leading human rights lawyer Asma Jahangir

    Nation mourns death of leading human rights lawyer Asma Jahangir

    According to initial reports, Jahangir was shifted to a hospital after she complained of chest pain where she breathed her last. She was one of the few Pakistani who spoke against the state atrocities against the Baloch people and fought for their rights.
    NASA just broke a photography record with photos taken in Kuiper Belt

    NASA just broke a photography record with photos taken in Kuiper Belt

    New Horizons is one of only five shuttles which has managed to reach the escape velocity required to exit the solar system. The Kuiper belt object flyby is "not almost as flashy as Pluto", Porter said , but "it's a really unique observation".
  • Auto Expo 2018: Mahindra unveils first convertible SUV 'TUV Stinger'

    Auto Expo 2018: Mahindra unveils first convertible SUV 'TUV Stinger'

    Tata Motors is showcasing two of the 2018 Auto Expo's hottest vehicle concepts - the 45X premium hatchback and the H5X 5 seat SUV. India Yamaha Motor announced the launch of its super sports bike YZF-R15, a 155 cc, liquid-cooled, 4-Stoke, fuel injected engine.
    Premier League 17/18: Southampton vs Liverpool - Lineups, Preview and Prediction

    Premier League 17/18: Southampton vs Liverpool - Lineups, Preview and Prediction

    However, they're still to close for comfort after a disastrous two months which returned only seven points from 12 matches. The attention, however, will be on another ex-Saints Virgil Van Dijk who represented the Saints in the reverse fixture.
    Users 'Extremely' Disappointed on Latest Snapchat Update

    Users 'Extremely' Disappointed on Latest Snapchat Update

    Swiping right will take you to an overhauled Discover page that serves you Stories from publishers, creators, and community. But the redesign is not being recieved well by users as about 83% of reviews on the App Store have given negative replies.
  • Cordeiro elected US Soccer President after third round victory

    Cordeiro elected US Soccer President after third round victory

    So now that Cordeiro has been elected, what happens next? The AGM concludes with Saturday night's Anniversary Dinner (7 p.m. Many assumed and were proven correct that if Carter hadn't won after the first ballot, it would be hard for her to win.
    Don't take Omarosa's Trump remorse at face value

    Don't take Omarosa's Trump remorse at face value

    They don't go on reality TV shows and spill all the gossip about what's going on in the White House. 'I don't know. She was reportedly escorted off the White House grounds after her resignation came into effect on January 20.
    Olympic Ban Of Cleared Russian Athletes Is Lawless

    Olympic Ban Of Cleared Russian Athletes Is Lawless

    Unlike those in the group of 45, all six have previously served bans of various lengths for failed doping tests. The 168-person not-quite-Russian team is still one of the largest in Pyeongchang .
  • Winter Olympics: NBC Apologizes For Analyst's Remarks on Korea

    Winter Olympics: NBC Apologizes For Analyst's Remarks on Korea

    What do you think of the situation? The statement specifically apologized to Koreans who had been "insulted" by Ramo's comments. The network had no real explanation for the insane comment other than to say sorry.
    UFC 221: Luke Rockhold vs Yoel Romero

    UFC 221: Luke Rockhold vs Yoel Romero

    Whittaker is now on the shelf with a variety of injuries and a time frame for a return to action has yet to be determined. The fight kicked off at a glacial pace, with Rockhold establishing the distance and picking at Romero with leg kicks.
    Cattrall blasts 'merciless' Sarah Jessica Parker

    Cattrall blasts 'merciless' Sarah Jessica Parker

    At the NY premiere of " Sex And The City 2", Parker opted for a bright yellow Valentino dress from the Spring 2010 collection. For the first couple of years, Cattrall had a real ally on set in the form of series creator and producer Darren Star.